Brand Your Business with Creative Graphic Design

As a business owner, one of the most important aspects of your business is the branding. However, most entrepreneurs are often tied up with so many factors to address and as a result compromise on the branding of their businesses. Since we are in the 21st century, marketing trends and strategies have taken a whole new frontier thus making it imperative for the business owner to rethink their business competitiveness in the digital platform. Therefore, there is a compelling urgency for a business owner to invest more in their branding so as to rise head and shoulders above their competition. I recommend you hire the services of a skilled designer to create an identity and visual image for your business and brand your business with creative graphic design. In this article, I have broken down some of the most important parts of branding that your company needs to address.

#1. Logo design

A logo can be viewed as the heart of branding in the digital frontier. A well-designed logo creates an identity for your business. People can associate with your products and services with ease. A logo should be expertly designed to captures the products and services that you offer in your business. A cheap and poorly designed logo may impact a negative impression of your business. Important to Note! A logo just takes a fraction of a second to capture the attention of your clients, Make it count.  Here is a video about the use of color and how it affects your logo.

#2. Website

By now you will agree with me that a website is no longer an added advantage as it used to be several years back but a must have tool for all businesses large or small. In today’s world, people are more acquainted to websites for doing their shopping rather than physically visiting the stores. Therefore, your site must be in the best shape possible to hook your clients. The website should be responsive in that it can be viewed on a wide range of devices with different screen sizes such as desktop, tablets, and smartphones.

#3. Brochures and business cards

These are another essential element in the branding process. Brochures and business cards help to reach out more clients. Therefore, it is important to ensure they feature and excellent design that communicates on behalf of your company.

#4. Indoor and Outdoor Signage

Creative design is the key to success in any business as it creates an impressive visual appearance for your company. A first impression is a lasting impression, and therefore you do not want to go wrong at the very beginning as this may cripple your business forever. Let your signage create a long lasting impression on your audience.

Benefits of branding

• Improves company unity: when your employees are surrounded by stationary bearing your brand and even have a uniform that features your brand, it promotes the company integration.
• Creates an identity for your branding that people can relate with.
• Brings about professionalism making people trust your products and services.
• Improves communication
• Improves efficiency and productivity

In conclusion, I recommend you rethink the branding of your company and gauge your performance in the market to see if you have met the stands discussed above. I hope this article you find this article helpful and help you rise a notch higher in the global market in your respective field.

Busting Small Business Myths

Entrepreneurship is crowded with business myths and stereotypes that are not necessarily true. Small business owners or entrepreneurs hoping to start a business find themselves believing in most of this well-established business norms. Business and entrepreneurship are constantly changing. Below is a list of some of the myths.

1) The owner of the small business endeavor must do all the work. Ranging from financing, marketing, and content development. One can always delegate or outsource some functions. Financing doesn’t always have to be the owners’ equity. Small business Investors do exist.

2) All you need to do is start up a business and produce the best product or service and the customers will flow. Success is about marketing, product uniqueness, and timeliness. Business makes products prevail not the other way round.

3) The higher the Sales the more you are likely to succeed. Successful small business ultimately focuses on cash flow on the long run. There is no need to make high sales and lack cash at the end of the month.

4) Customers love cheap services and products. Cheap is costly in the long run. Most small business that set their prices way too low end up losing customers due to the poor quality of products and services offered. Know your customer first, listen and see things from their point of view. Then continue to produce, tailoring to their taste.

5) Social media and spamming people is the best online platform. This can end up to be a waste of resources. You should research on where conversations of your product are happening first before bombarding people with posts.

6) Renting out ofice space is crucial. Small business owners think that office space makes you appear more legit and focused. However working from home or co-renting out office space is a wise way to save and channel that money into your business.

7) Profitability is guaranteed after a few months in small business it may take longer than expected to break even and make some profit. Hence have a backup plan and be prepared for any unforeseen happenings.

8) All Entrepreneurs are risk takers. This myth has been used to scare people off and make entrepreneurship appear to be exclusive only practiced the few intelligent. Entrepreneurs avoid risks at all cost.

9) Small business owners have extra time to spare. The truth is that owning a business means taking on night shifts, sacrificing a lot to ensure its success. Being the first one in and the last one out to ensure you are updated on all the happenings and small details that may appear irrelevant.

10) All expenses are business expenses hence can be written off and deducted for tax purposes. Make sure that the business expenses match to the operations carried out by your business.